1.1 The Expert Use of Article Marketing in E-Commerce Today In the history of Internet Marketing, which is indeed still a short history, Article Marketing has always been one of the most effective ways to market a business or website at little or no cost. This still holds true today, and will most likely be true for many years to come.
Article Marketing is viral in nature. One article is written, and it travels from your computer to multiple article banks, providing back links to your website. From there other website owners copy the article, with the authors information in tact, and publish it in their newsletters or on their websites. They may even use your article as part of a compilation for an informative ebook. The important thing is that the article becomes viral – spreading far and wide. This accomplishes many things. As already mentioned, this provides you with back links to your site that help with search engine optimization. Since your author’s information, or resource box as it is called, is at the bottom of the article, this gives your website a great deal of exposure, and increased traffic. Article Marketing accomplishes a couple more things that are vital in ecommerce today. First, writing and distributing articles helps to establish you as an expert on the topic in question. Second, it helps to build a ‘relationship’ with people who read your articles, which in turn builds trust. Successful Internet business owners typically write and distribute at least one article per week to the various article banks. They may use articles that they wrote for their newsletters as well for distribution, after the newsletter has gone out to subscribers. If the business owner does not write well, or doesn’t have the time to write their own articles, they typically hire a ghost writer to create the articles for them.