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Viral Traffic Generation

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In recent years there has been more and more written about Viral Marketing and why you should be using it to drive traffic to your site. So, what is viral marketing, and why should you care? Is this just another fad that will soon fade away? In short, viral marketing involves getting other people to willingly spread your message for you. People who like what you have done tell other people, and the message spreads from person to person like a virus. When that happens, it is referred to as your message “going viral.”

It relies heavily on word of mouth advertising; someone sees or reads what you have to offer and tells a couple of their friends. Their friends see or read your message and they tell a couple of their friends, and they tell a couple of their friends, and so on. The number of people who are aware of you and your message increases exponentially. The more people hear about your site, the faster your traffic grows. How large will it grow? There is really no way to tell. The only real limit to the amount of traffic possible is how many people your site host can handle. Just think about how quickly it could spread. If one person saw your message and told 2 people, who told 2 people, who told 2 people, and it continued, your message would very quickly be in front of thousands of people. If each person just told two other people, look how quickly it can grow.

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